Nike Digital Asset Management | UX

DISCOVER

Challenge: Determine who typical Digital Asset Management users are and what they want to achieve, their goals, motivations, frustrations, and skills based on assumptions, experiences and industry knowledge.

Process: Interviews & User Validation

Results: Proto-Persona Boards

explore

Challenge: Audit and conduct usability testing of existing Digital Asset Management tool. Detail the findings and create a proof of concept solution for improving the user experience.

Process: UI Audit, Usability Testing Sessions

Results: Recommendations & Wireframes

deliver

Challenge: Develop high-fidelity proof of concept for Digital Asset Management that addresses usability problems.

Process: User Validation Sessions & Design Collaboration

Result: High-Fidelity Proof of Concept