Nike Digital Assets | Discover

EMPATHY MAPSChallenge | The Nike Data Catalog team needed a deeper understanding of what customers think, say, do, and feel in order to understand user pain points. Process | To capture this information, my team conducted interviews in which users c…

PERSONASChallenge | The Digital Asset Management team needed to better understand customer needs to inform their product roadmap.Process | My UX team facilitated interviews and user validation sessions, in order to identify customers’ working styles… — PERSONAS
Challenge | The Digital Asset Management team needed to better understand customer needs to inform their product roadmap.
Process | My UX team facilitated interviews and user validation sessions, in order to identify customers’ working styles, tools, needs, and challenges.
Result | We created personas, which allowed the Digital Asset Management team to prioritize their feature development.