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      <image:loc>https://images.squarespace-cdn.com/content/v1/575fa0ac07eaa0bbd13cdde0/1612154713587-FJ3DGM54JQFLNSP0L5P5/DAM_04-thumb.jpg</image:loc>
      <image:title>Nike Digital Asset Management | UX</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.violetvelour.com/data-catalog-discover</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-02-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/575fa0ac07eaa0bbd13cdde0/1613267259722-0BNDFHKF2OW04BLLONO4/Data+Engineer.jpg</image:loc>
      <image:title>Data Catalog | Discover</image:title>
      <image:caption>Data Engineer</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/575fa0ac07eaa0bbd13cdde0/1613267225484-N8GTTQFCT7DSVP52UNAV/Data+Scientist.jpg</image:loc>
      <image:title>Data Catalog | Discover - Data Scientist persona</image:title>
      <image:caption>PERSONAS Challenge | The Nike Data Catalog team needed to better understand customer needs to inform their product roadmap. Process | My UX team facilitated workshops, interviews, and surveys, in order to identify data users’ working styles, tools, needs, and challenges. Result | We created data community personas, which allowed the Nike Data Catalog team to prioritize their feature development.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/575fa0ac07eaa0bbd13cdde0/1613409008786-AI3Z87D92MX1WD6AJKW0/UX-Requirements.png</image:loc>
      <image:title>Data Catalog | Discover</image:title>
      <image:caption>USER REQUIREMENTS Challenge | Nike leadership wanted to ensure that the Nike Data Catalog was being designed in a way that would meet user needs. Process | Through persona surveys, focus groups, and interviews, my UX team identified recommendations for meeting user needs. Result | We presented our research findings and user requirements to Nike leadership.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/575fa0ac07eaa0bbd13cdde0/1613407348248-2YCUS5RSJD3FJCCKH2F3/Jeff_Empathy_Map.png</image:loc>
      <image:title>Data Catalog | Discover</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/575fa0ac07eaa0bbd13cdde0/1613406945059-YSQOZU58A8LO8HCOWZJ3/Priya_Empathy_Map.png</image:loc>
      <image:title>Data Catalog | Discover</image:title>
      <image:caption>EMPATHY MAPS Challenge | The Nike Data Catalog team needed a deeper understanding of what customers think, say, do, and feel in order to understand user pain points. Process | To capture this information, my team conducted interviews in which users could share how they felt in an anonymous environment. Result | Using direct quotes from customers, we created empathy maps that showcased multiple dimensions of the data customer mindset.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/575fa0ac07eaa0bbd13cdde0/1613264801742-IVZHPUJ8521S2CHK1RUK/Data_Journey_Map.jpg</image:loc>
      <image:title>Data Catalog | Discover - Data Journey Map</image:title>
      <image:caption>THE DATA JOURNEY Challenge | During the concept phase, the Nike Data Catalog team needed insights into how data flows within Nike. Process | To discover insights, my UX team facilitated user workshops, interviews &amp; surveys to learn how data moves from a business request to data delivery. Result | Through customer interactions, we were able to identify challenges, opportunities, and actions within each stage of the data journey.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/575fa0ac07eaa0bbd13cdde0/1613267296831-X6I8RXK3LOCJJ0YYBHO7/Data+Analytics+Manager.jpg</image:loc>
      <image:title>Data Catalog | Discover</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.violetvelour.com/data-catalog-explore</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-02-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/575fa0ac07eaa0bbd13cdde0/1613449842667-3SXFM0GYSZJ2PCJB093X/Workshop_Zoom.png</image:loc>
      <image:title>Data Catalog | Explore</image:title>
      <image:caption>COLLABORATIVE WORKSHOPS Challenge | To define the Nike Data Catalog dashboard experience. Process | I designed and facilitated collaborative cross-team workshops, which captured a broad range of thoughts, concepts, and ideas from key catalog stakeholders. Result | We captured participant ideas and identified key ingredients for the data catalog dashboard.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/575fa0ac07eaa0bbd13cdde0/1613449046954-3J8PH9N51CYR20TQHFN2/Wireframes_Overview.png</image:loc>
      <image:title>Data Catalog | Explore - Data Scientist persona</image:title>
      <image:caption>UI WIREFRAMES Challenge | To design a minimum viable product experience for Nike data consumers and contributors. Process | My UX team collaborated with the Nike Data Catalog team to determine user flows and UI page content. Result | We provided lo-fidelity wireframes to key stakeholders, which detailed user flows and UI page content.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/575fa0ac07eaa0bbd13cdde0/1613452248831-Z1Y76BT3IBQRLUXYEYHW/UI_Strategy.png</image:loc>
      <image:title>Data Catalog | Explore</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/575fa0ac07eaa0bbd13cdde0/1613449825412-QMV377W2YURX5IR8H0O5/Workshop_Collage.png</image:loc>
      <image:title>Data Catalog | Explore</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/575fa0ac07eaa0bbd13cdde0/1613449025255-KAMNVUZ3CVK5KREZNGNT/Customer_Journeys.png</image:loc>
      <image:title>Data Catalog | Explore - Data Journey Map</image:title>
      <image:caption>USER JOURNEYS Challenge | Nike Data Catalog stakeholders had competing visions of catalog goals and strategic priorities.   Process | My UX team partnered with Product Team to workshop the user journey. I then took that information, edited the content, illustrated the steps, and laid it out into easy-to-understand user journey maps. Result | We were able to provide stakeholders with user journey maps to help align their visions of catalog goals and strategic priorities.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/575fa0ac07eaa0bbd13cdde0/1613447991791-3QN98X2X9IEDVDMHZQYY/Voice_User.png</image:loc>
      <image:title>Data Catalog | Explore</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/575fa0ac07eaa0bbd13cdde0/1613447282282-5GQ1315EXYNCZCAZ77RP/Search_Results_Test.png</image:loc>
      <image:title>Data Catalog | Explore</image:title>
      <image:caption>USABILITY TESTING Challenge | To understand how to best present search query results within the Nike Data Catalog. Process | My UX team designed and tested 3 different search results interfaces with users: (1) Card View, (2) List View, and (3) Table View. Result | We determined that users preferred the table view because it felt intuitive and familiar, was easily scannable, and they could sort and filter the results immediately.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.violetvelour.com/digital-assets-discover</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-02-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/575fa0ac07eaa0bbd13cdde0/1613526725464-P40369V0VR0G1QOQ5DLF/Art_Director.jpg</image:loc>
      <image:title>Nike Digital Assets | Discover</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/575fa0ac07eaa0bbd13cdde0/1613526667092-7X4IS97KW5ODZQYGW0DL/Senior_Designer.jpg</image:loc>
      <image:title>Nike Digital Assets | Discover</image:title>
      <image:caption>PERSONAS Challenge | The Digital Asset Management team needed to better understand customer needs to inform their product roadmap. Process | My UX team facilitated interviews and user validation sessions, in order to identify customers’ working styles, tools, needs, and challenges. Result | We created personas, which allowed the Digital Asset Management team to prioritize their feature development.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/575fa0ac07eaa0bbd13cdde0/1613526602545-C0ZP4KTFDEN3BY20VZN6/Product_Analyst.jpg</image:loc>
      <image:title>Nike Digital Assets | Discover</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/575fa0ac07eaa0bbd13cdde0/1613526575107-U9BSGCPW31BSX54LDCKW/Admin.jpg</image:loc>
      <image:title>Nike Digital Assets | Discover</image:title>
      <image:caption>EMPATHY MAPS Challenge | The Nike Data Catalog team needed a deeper understanding of what customers think, say, do, and feel in order to understand user pain points. Process | To capture this information, my team conducted interviews in which users could share how they felt in an anonymous environment. Result | Using direct quotes from customers, we created empathy maps that showcased multiple dimensions of the data customer mindset.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.violetvelour.com/digital-assets-explore</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-02-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/575fa0ac07eaa0bbd13cdde0/1613530156228-DC48W4GPXX3OD8Y7ZQD1/Crate_before.png</image:loc>
      <image:title>Nike Digital Assets | Explore - Data Journey Map</image:title>
      <image:caption>UI AUDIT</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/575fa0ac07eaa0bbd13cdde0/1613530395195-5IVJ2Y9HG37QA3ZC7T0R/Screen%2BShot%2B2021-01-31%2Bat%2B6.00.15%2BPM.png</image:loc>
      <image:title>Nike Digital Assets | Explore</image:title>
      <image:caption>PROBLEM STATEMENT</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/575fa0ac07eaa0bbd13cdde0/1613530290298-VN5JQZSKULTD9J5QSDO7/DAM%2BProcess.004.jpeg</image:loc>
      <image:title>Nike Digital Assets | Explore - Data Scientist persona</image:title>
      <image:caption>INSPIRATION</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/575fa0ac07eaa0bbd13cdde0/1613531239147-R0LFNTYMJNNBGWRKV9KH/Screen%2BShot%2B2021-01-31%2Bat%2B6.00.33%2BPM.png</image:loc>
      <image:title>Nike Digital Assets | Explore</image:title>
      <image:caption>VALUE PROPOSITIONS</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/575fa0ac07eaa0bbd13cdde0/1613531135947-34CUFKUQBTTQE7VESF0K/DAM_wireframes.jpeg</image:loc>
      <image:title>Nike Digital Assets | Explore</image:title>
      <image:caption>LO-FIDELITY WIREFRAMES Challenge | To design a user experience for Nike digital asset consumers. Process | My UX team designed user flows for searching, downloading, sharing, and saving digital assets. Result | We provided lo-fidelity wireframes to key stakeholders, which detailed user flows and UI page content.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/575fa0ac07eaa0bbd13cdde0/1613531091475-TJY1O12XQ0IO3L8ERC26/Quotes.png</image:loc>
      <image:title>Nike Digital Assets | Explore</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/575fa0ac07eaa0bbd13cdde0/1613530225389-EA42H9OTPWG8LIE9I7AT/Screen%2BShot%2B2021-01-31%2Bat%2B6.00.53%2BPM.png</image:loc>
      <image:title>Nike Digital Assets | Explore</image:title>
      <image:caption>UX STRATEGY</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/575fa0ac07eaa0bbd13cdde0/1613530674768-UVUWWONC8LZ39EVZCU2O/DAM_Design_Validation.jpeg</image:loc>
      <image:title>Nike Digital Assets | Explore</image:title>
      <image:caption>USABILITY TESTING</image:caption>
    </image:image>
  </url>
</urlset>

