Nike Data Catalog | UX

DISCOVER

Challenge: Provide a thorough understanding of who Nike Data Catalog users are and what they want to achieve including their goals, motivations, frustrations, and skills.

Process: User Interviews, Focus Groups, Workshops & Surveys

Result: Persona Boards, Empathy Maps & Data Journey Map

explore

Challenge: Create journey maps and wireframes that specify the needs of Nike Data Catalog customers, align stakeholders on the business value of solving customers’ problems, and broadly define customer success at each point in the experience.

Process: Collaborative Workshops with UX & Product Teams

Result: Customer Journey Maps, User Flow & Lo-fi Wireframes

deliver

Challenge: Develop high-fidelity prototypes for Nike Data Catalog and iterate in order to improve upon user experience and address usability problems.

Process: User Validation Sessions & Design Collaboration

Result: High-Fidelity Prototypes, Usability Testing, Metrics